PlotyNovafenz – A custom shop, multichannel campaigns and AI support
A fencing systems shop with multichannel advertising and AI support for content and marketing.
- Client
- PlotyNovafenz
- Category
- E-commerce
- Scope of delivery
- Custom e-commerce · Product configuration · Google Ads · Meta campaigns · OpenAI
Every project starts with a need.
PlotyNovafenz supplies fencing systems, mesh, gates and accessories. The project combined a custom shop and product configuration with advertising across several channels and AI-assisted content.
What we delivered.
- Custom e-commerce: A shop tailored to fencing products, helping customers compare dimensions, materials and accessories.
- Google and Meta campaigns: Setup, management and ongoing optimisation of search, shopping, Facebook and Instagram advertising for customers building or renovating properties.
- OpenAI content support: AI-assisted advertising copy, product descriptions and campaign assets.
What the solution enables today.
The company gained a connected shop and marketing setup, bringing product discovery, advertising and ongoing content preparation into one approach.
Have a process
that needs to change?
Let’s start with how you work today. We’ll choose the technology around it.